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<!DOCTYPE html>
<html>
<head>
<script src="https://ajax.googleapis.com/ajax/libs/jquery/3.1.1/jquery.min.js"></script>
<script>
$(document).ready(function(){
$("#input1").focusin(function(){
if($("#input1").val() == "Your place holder ...") {
$("#input1").val("");
$("#input1").css("color","black");
}
});
$("#input1").focusout(function(){
if($("#input1").val() == "") {
$("#input1").val("Your place holder ...");
$("#input1").css("color","#ddd9d9");
}
});
});
</script>
</head>
<body>
<input type="text" id="input1" value="Your place holder ..." style="color: #ddd9d9"/>
</body>
</html> 
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